The holiday season is an opportunity to gather with family and friends. Food and drink is often consumed during holiday celebrations. For those that drink alcohol, it is important to remember not to drink and drive. To this end, the National Highway Traffic Safety Administration has unveiled a new campaign to prevent drunk driving during the holiday season.
The campaign is called Drive Sober or Get Pulled Over. Advertising for the new campaign is targeting movie theaters that are showing the new Star Wars movie. The nationwide opening of The Force Awakens marks the kickoff. The ads are designed to encourage drivers to choose the Force instead of alcohol when getting behind the wheel. The NHTSA administrator joined the Director of Alcohol Enforcement, local police, Mothers Against Drunk Driving and others at a movie theater to announce the initiative.
An analysis of car accidents in 2014 revealed that there was a 1 percent decrease in drunk driving deaths. Of the accidents that involved alcohol in 2014, almost 70 percent of the accidents had at least one driver had a blood alcohol concentration of 0.15 percent or higher. This BAC is twice the legal limit in states like Mississippi. The time of day with the most alcohol impaired accidents occurred mostly at night.
Drunk driving accidents can cause serious injuries and in some cases, death. An individual who is a victim of a car accident may need legal counsel. An attorney can help to determine the validity of your case and provide you with your full range of options.
Source: The National Highway Traffic Safety Administration, “U.S. DOT reminds Americans to Drive Sober or Get Pulled Over this holiday season,” December 17, 2015